Gillette’s recent ad campaign encouraging men to take responsibility for men’s violence and particularly men’s violence towards women has sparked conversation and backlash from around the globe, as men retort…
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Isn’t it every marketer’s dream to be promoting food? I mean, there’s your content right there. But it’s not always that easy. For one, the market is crowded. And they’re…
Our voices have an uncanny way of defining us – from a life-long smoker’s gravelly vocal barbs that you can almost smell to the innocent and mostly hilarious chirps of…
When you talk to company leaders, PR executives, marketing folk and others stakeholders in an organisation about thought leadership, you’ll more than likely get a differing range of opinions about…
There’s been a chorus of mewling from some pretty dicey marketers about the relevance of the marketing funnel in today’s digitally saturated world. “Customers can enter at any stage of…
The benefits of using video in your content marketing are considerable. Google loves them, SEO expert Neil Patel says so and explains why in detail here. Social platforms (especially Facebook)…
The facts are hard to ignore. In 2018 about 85% of organisations said they were using content marketing in their business, a 16 percentage point increase on the previous year….
Artificial intelligence is not the future – it’s already here. But what the hell does that actually mean? And is it really relevant for marketers or is it more work…
If you’re considering starting a written blog for your website, it’s probably because you’ve heard it’s going to boost your site’s search engine ranking. And you would be correct in…
If you were to take e-commerce fashion website THE ICONIC at face value, you may view it as just another online store responsible for melting down the credit card balances…