Content creators are all too familiar with the sight of a blinking cursor on a fresh blank page. Pulsating. Begging to the beat of one-second intervals for you to begin…
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Content shock is just an excuse for poor quality content, and brands should see it as an opportunity
‘Content shock’, ‘content overkill’, ‘content overload’ – they’re all terms being thrown around as some brands realise the work they’re doing on their content marketing is showing little results. Despite…
I was going to write a news story about how our work for Seasons Aged Care – a content platform built for senior Aussies called Grey Matters – has been…
This morning as I knocked off my bacon and eggs – a luxury breakfast achievable only through my broker Dave securing me an extremely decent fee-free low fixed-rate home loan…
Every industry has its own unique marketing process. For tech business (as we’ve written about here), it’s about brand promise, design and comms. For food companies (as we’ve mentioned here)…
They’re everywhere. They have the technology. And they’re not going to stop. The explosion of cloud software platforms, AI bots, database products, data visualisation services, neobanks – basically every software…
There’s nothing new about the benefits of entertaining your audience. In fact, brands have relied on it since the beginning of media, when advertisements were slotted in between entertaining TV,…
“I like working with people. I believe change can only come through collaboration.” – Alain de Botton In an attempt to find a new home for The Content Division, I…
Gillette’s recent ad campaign encouraging men to take responsibility for men’s violence and particularly men’s violence towards women has sparked conversation and backlash from around the globe, as men retort…
Isn’t it every marketer’s dream to be promoting food? I mean, there’s your content right there. But it’s not always that easy. For one, the market is crowded. And they’re…