The Lady Musgrave Trust is Queensland’s oldest charity, but its services and mission are vital to the problems women face today. The Trust provides safe and stable housing for young women and their children who are homeless, or at risk of becoming homeless.
Building a modern Trust
We’ve been The Lady Musgrave Trust’s go-to with content and websites for the past 6 years. In 2022, we helped the Trust launch an online tool in collaboration with Small Steps 4 Hannah Foundation and Queensland Community Foundation. The Handy Guide helps women identify and escape unsafe relationships.
But with the addition of that tool came the need to modernise the Trust’s existing marketing website.
While The Lady Musgrave Trust’s mission to provide safe and stable housing for homeless young women has stayed the same, the Trust’s portfolio of accommodation and wrap around services is growing.
What set’s this team outside of the rest, is that they clearly love what they do and they’re proud of everything they deliver. Both of these attributes add something unique to the traditional supplier/client relationship.
Victoria Parker – CEO, The Lady Musgrave Trust
We worked with the Trust CEO Victoria Parker to identify the key messages for the site and the audiences and actions we wanted them to take on the site. Following our website design and development process, we worked through the process from information architecture and user experience design to design (UI), copy and development support to produce a bespoke website and refreshed face for the Trust’s online presence.
With the understanding of the user groups and pathways required for the site, we focused on important features such as optimisation of donation pathways and a seamless donation transaction process.
The new website looks to the future of The Lady Musgrave Trust, while balancing important communications requirements across impact information, fundraising drives and promoting the Trust’s online tool The Handy Guide.Visit the website
