Designing an online directory and education portal for women in crisis 


September 15, 2022

The Handy Guide UI

The Lady Musgrave Trust, Queensland’s oldest charity, provides safe and stable homes for Queensland women in need, and connects these women to support services.

The Trust has produced its Handy Guide booklet for over a decade, distributing it via frontline services to tens of thousands of Queensland women at risk of or experiencing homelessness every year.

To make this important resource even more readily available and accessible, the Trust sought to take its Handy Guide online, and develop new written content to support women at risk of or experiencing homelessness.

The Trust had also sparked the interest of the Small Steps 4 Hannah Foundation, which was formed by Sue and Lloyd Clarke after the murder of their daughter, Hannah Clarke, and their grandchildren Aaliyah, Laianah and Trey. Small Steps 4 Hannah were looking to fund projects that helped women to identify signs of coercive control and escape dangerous relationships.

With domestic and family violence being the leading cause of women’s homelessness in Australia, the two causes were intrinsically linked.

The Handy Guide

What we did

The Content Division was engaged to help scope, design and develop the online Handy Guide service and publication. This process included initial scoping sessions with The Handy Guide stakeholders and working group to inform user experience design concepts and present CMS options for the build.

Working on CraftCMS and in collaboration with InfoXchange as a data source, we designed the front-end service navigation for the site, and got to work on a matrix for initial written content for the site.

Our internal content team researched and wrote articles for the site, ensuring certain audience personas and pillars were covered, while in-depth content addressing domestic and family violence was developed and provided by the working group.

The website went through a number of iterations. Through that process, we managed one-on-one user testing and surveying to further refine the search interface, search categories and content formatting on the site.

The Handy Guide launched at The Lady Musgrave Trust’s Annual Forum for Women and Homelessness on Wednesday 3 August 2022.


“In addition to our rolling program of work, we’ve recently worked together to deliver a very special project for The Lady Musgrave Trust. The Content Division project managed the design, development and delivery of an online version of the hugely successful Handy Guide, so that more Queensland women-at-risk can be connected to housing, homelessness and domestic and family violence information and services. Technology projects are notoriously difficult, and this project was no different, but The Content Division demonstrated their signature skills at making it a very positive experience with a sensational result.” Victoria Parker – CEO, The Lady Musgrave Trust

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