For students moving to Brisbane, choosing where to live is one of the first big decisions they’ll make. Student One helps domestic and international students find a place to call home – and we help them find Student One.
With more than 2,300 beds across three inner-city precincts, Student One needed an always-on content presence that would keep the brand visible, showcase things to do in Brisbane and turn prospective residents into website visitors.
From day-in-the-life videos and local guides to paid campaigns and community management, we create content that helps students picture the life waiting for them in Brisbane.
The challenge
Student One offers purpose-built student accommodation in the heart of Brisbane, giving domestic and international students a convenient place to live while they study. For many of these students, it may be their first time living away from home.
Student One needed content that communicated the benefits of its accommodation, but they also needed content that went beyond the room and the amenities. Content that captured the commute, the neighbourhood, the people you’d meet and what life in Brisbane actually looks like when you’re new to it.
The content also needed to work year-round, with increased activity around key university intakes when prospective residents were actively researching, comparing and booking accommodation.
Our task was to create a steady stream of content that could build awareness, support consideration and drive students to the Student One website.
Our approach
We started with a simple question: what do prospective students actually want to know?
Yes, they want to see the room. But they also want to know how long it takes to get to uni, where everyone hangs out, what’s nearby, whether they’ll make friends and where to find a decent feed after class.
From there, we developed an always-on content approach that put both Student One and Brisbane in the spotlight across Instagram and TikTok.
During regular visits to Student One’s inner-city residences, our team works with residents and staff to create videos that show what life there actually looks like. We film day-in-the-life videos, which give prospective students a first-hand view of the experience, from morning routines and university commutes to shared facilities, events and nights out in the city.
We mix these with shareable guides to Brisbane, local recommendations, interviews and trend-led videos designed to feel at home in a Gen Z feed.
By putting real students at the centre of the content, we help prospective residents see the people they might meet, the places they could explore and the life waiting for them in Brisbane.
When key university intakes roll around, we turn up the volume with paid campaigns targeting domestic and international students who are actively looking for somewhere to live. The campaigns help Student One reach them at the right moment and send them to the right landing pages.
We also manage Student One’s online community, responding to comments and questions and helping the brand maintain an active, approachable presence across its social channels.
The results
Between April 2025 and April 2026, Student One’s content achieved:
- 17.2 million total impressions across channels, an increase of 887%
- 69,000 total engagements across channels, an increase of 139%
- 17,500 landing page views on the Student One website
By combining always-on storytelling with intake-focused campaigns, we help Student One reach more prospective residents, build engagement and turn social attention into meaningful website traffic.
More importantly, by featuring real residents, local stories and content made for their feed, we enable prospective students to start picturing the life they can build in Brisbane.
Because when it comes to reaching students, content is a core unit.
Thomas Jacob – Head of Brand, Sales & Marketing at Student One
We have a fantastic two-way relationship where ideas flow freely, challenges are solved collaboratively, and we continually build on each other’s thinking. I have complete confidence in TCD to deliver high-quality content, on time, and aligned with our brand and objectives.
