It was fantastic to collaborate with an agency like TCD that met us halfway. They supported us in conducting the research and gathering results, and then took those findings to develop a tailored strategy and communication plan.
Riana Jagga – Marketing Specialist, NEPEAN
Our process
Our end-to-end content strategies help businesses put an end to random acts of marketing. A strategy session with our team can help lay down the foundation to ensure your communications, social media, and content stay on track. We work with your team to transform data-backed insights into objectives and extraordinary content experiences. Your customers will hug you for it.
Our capabilities
Our strategy services include:
B2B and B2C content strategies
We develop tailored content strategies that actually work – aligned with your business goals, audience needs and industry quirks. Whether you’re in government, B2B or B2C, we’ll help you create content that builds brand authority, nurtures leads, and converts across the right platforms.
Workshops for teams and C-suite
Our interactive workshops equip content teams and executives with the skills to create and execute impactful content and social strategies. We cover storytelling, engagement tactics and brand positioning, ensuring alignment across your organisation and giving your team the skills to create content that connects.
Persona development
Want to speak your audience’s language? First, you have to know who they are. We build detailed audience personas based on research and real insights, helping you craft messaging that clicks with your ideal customers, addresses their pain points, and drives action.
Customer journey mapping
Your audience is on a journey – let’s make sure your content guides them in the right direction. We map out key touchpoints to ensure your content shows up at the right time, nurturers leads and helps drive conversions.
Brand positioning
What makes you different? What makes you the choice? We define your unique value and ad craft a positioning strategy that sets you apart from competitors, ensuring your brand voice is clear, consistent and memorable.
Key messaging development
Your brand messaging should hit home every time. We develop key messages that align with your brand values, connect with your audience, and create a consistent narrative across all marketing channels.
Content audits
Already creating content but not sure if it’s doing the job? We analyse what’s working (and what’s not), uncover gaps, and provide a roadmap to make your content more impactful, engaging and aligned with your business goals.
Content pillars
We define the core themes that guide your content strategy – so every post, blog and video has a purpose. This keeps your messaging on-brand, relevant and engaging across all platforms.
Content calendars
Plan it. Create it. Post it. We build structured content calendars to keep your marketing efforts organised and strategic. No more last-minute scrambles or “what should we post today?” moments.
Tone of voice guidelines
Your brand’s voice should be recognisable, consistent, and (most importantly) sound like you. We develop tone of voice guidelines that define how you communicate – whether its casual and witty or polished and professional.
Metrics and execution guidelines
Good content doesn’t just sound great – it drives results. We establish clear performance metrics and execution frameworks so you can measure impact, optimise your strategy and ensure your content is pulling its weight.
Website audits
Your website is your digital home – let’s make sure it’s working for you. We conduct comprehensive audits to assess usability, content quality, SEO performance, and user experience, giving you clear, actionable recommendations to boost engagement and conversions.
