Last month I had the pleasure of speaking at Networx Brisbane’s first event for 2019 – Content Marketing Hacks. Of course when it comes to content marketing “hacks” isn’t really...
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Content shock is just an excuse for poor quality content, and brands should see it as an opportunity
|‘Content shock’, ‘content overkill’, ‘content overload’ – they’re all terms being thrown around as some brands realise the work they’re doing on their content marketing is showing little results. Despite...
“You lazy prick. I’ll get you fired.” Those were the first words down the phone from the CEO of a new client I had the unfortunate privilege of managing on...
I was going to write a news story about how our work for Seasons Aged Care – a content platform built for senior Aussies called Grey Matters – has been...
Content creators are all too familiar with the sight of a blinking cursor on a fresh blank page. Pulsating. Begging to the beat of one-second intervals for you to begin...
This morning as I knocked off my bacon and eggs – a luxury breakfast achievable only through my broker Dave securing me an extremely decent fee-free low fixed-rate home loan...