Gillette’s recent ad campaign encouraging men to take responsibility for men’s violence and particularly men’s violence towards women has sparked conversation and backlash from around the globe, as men retort...
Latest Posts
When you talk to company leaders, PR executives, marketing folk and others stakeholders in an organisation about thought leadership, you’ll more than likely get a differing range of opinions about...
Isn’t it every marketer’s dream to be promoting food? I mean, there’s your content right there. But it’s not always that easy. For one, the market is crowded. And they’re...
There’s been a chorus of mewling from some pretty dicey marketers about the relevance of the marketing funnel in today’s digitally saturated world. “Customers can enter at any stage of...
Our voices have an uncanny way of defining us – from a life-long smoker’s gravelly vocal barbs that you can almost smell to the innocent and mostly hilarious chirps of...
The benefits of using video in your content marketing are considerable. Google loves them, SEO expert Neil Patel says so and explains why in detail here. Social platforms (especially Facebook)...