Why we put story at the centre of The Lady Musgrave Trust's marketing strategy


The Lady Musgrave Trust


The Lady Musgrave Trust


Content Marketing Strategy, Website Build, Social Media and Community Management, Content Creation (video and copywriting)

The Lady Musgrave Trust’s marketing inspires individuals, businesses and industry to join it in breaking the cycle of homelessness for all women in Queensland.

Having been through a major brand refresh, Queensland’s oldest charity and champion for homeless women The Lady Musgrave Trust sought a partner for brand execution and content strategy.

The Content Division was engaged on an ongoing basis to help increase brand awareness for The Lady Musgrave Trust and engage sponsors.

We developed a brand execution and content strategy for The Lady Musgrave Trust that identified content pillars, assets required and execution guidelines. We also helped roll out the new brand by building a custom WordPress CMS website, producing a number of video assets, and other relevant collateral.

As Queensland’s oldest charity, The Lady Musgrave Trust has over 100 years worth of stories. We put this at the centre of the strategy, and have helped to tell The Lady Musgrave Trust’s story through articles and videos which are available on the Trust’s website and distributed via EDM and social media.

We also help with the day-to-day management of The Lady Musgrave Trust’s website, email marketing and social media management.

“Over the past 12 months we have quickly developed a great partnership with The Content Division team – and wow – they have pulled out all of the stops to build our fabulous new brand! Their dedication to The Lady Musgrave Trust cause is so evident in their commitment to excellence in everything they do for us:

  • The development and delivery of innovative marketing strategy
  • The transformation to our beautiful new website;
  • The creation of fabulous stories, telling our unique history, which shines through on all platforms, events, videos and communications; and
  • The expansion of our service reach to more women and children who find themselves homeless

We look forward to our journey together in building further on the Trust’s 134-year legacy.”

– Karen Lyon Reid
CEO, The Lady Musgrave Trust

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