Wisely Group is a well-established asset management provider based in Mackay, with more than 30 years of experience in the resources, energy and infrastructure sectors. But their online presence needed a modern lift. The existing site was outdated, hard to navigate and no longer reflected the company’s breadth of services or trusted reputation.
Wisely needed a refreshed brand that would work seamlessly across digital channels – and a new website that felt current, credible and conversion-ready.
Our approach
We began with a digital brand refresh, delivering a modern UI kit and brand guidelines tailored for web. This included new typography, an extended colour palette, digital logo files, iconography and a photography style guide – everything needed to bring a once-dated brand into the now.
Next, we collaborated with Wisely to design and wireframe a new website. Our content team carried out keyword and brand research, then wrote clear, confident copy across all service pages, highlighting the company’s preferred supplier status, long-term client relationships and community ties.
We built the site in WordPress Elementor to ensure a flexible, design-led and easily editable backend. The result is a clean, professional site that’s easy to navigate, works beautifully on any device and puts Wisely’s capabilities and experience front and centre.
The results:
- A revitalised brand ready for digital rollout
- A user-friendly, search-optimised website that clearly showcases Wisely’s services and projects
- Stronger positioning of Wisely’s value as a trusted local partner with 30+ years’ experience
“The end result is fresh, professional and future-focused—exactly what we needed to showcase our brand and capabilities with confidence.” – Emma Hayles, Marketing & IT Coordinator at Wisely
