As a proud Brissie-based creative agency, we’re always up for an opportunity to show off our city. So when Brisbane Economic Development Agency (BEDA) asked us to document an exclusive incentive trip for Nu Skin China, you know we were all over it.
This event brought more than 1,500 high-achieving delegates to Brisbane for a once-in-a-lifetime experience. Designed to reward the Chinese health and beauty company’s top performers, the trip – secured by BEDA, Tourism Australia and Tourism and Events Queensland – also provided an opportunity to position Brisbane as a premier destination for corporate incentive travel.
Our job was to document the experience through video, photography and written content capturing the energy of the delegates, the highlights of the experience, and the beauty of Brisbane and its surrounds.
The challenge
With a packed three-day itinerary, we needed to move fast, covering multiple locations while ensuring every key moment – from dolphin feeding at Tangalooma and wine tasting at Sirromet Winery, through to the gala closing ceremony at City Hall – was framed in a way that would inspire other companies to choose Brisbane for their own incentive programs.
Cultural and language differences added another layer of complexity. Most Nu Skin delegates spoke little or no English, making it harder to direct shots and communicate with interviewees. We also needed to ensure that Nu Skin’s branding was seamlessly incorporated while maintaining a polished, high-end feel across all deliverables.
This project called for both sharp strategy and the ability to make quick calls in the moment – just the kind of challenge we love.
Our approach
From the outset, we developed a detailed shoot plan to capture every key moment without disrupting the event. Working across multiple locations meant splitting into teams, filming reactively while sticking to our core shot list.
The language barrier was one of the biggest challenges. While we worked with translators, we often had to adapt – developing hand signals, learning key Mandarin phrases, and relying on instinct to capture authentic, unscripted moments.
At Tangalooma, the sheer scale of activities – snorkelling, ATV rides, and the dolphin-feeding experience at sunset – meant we had to coordinate carefully to cover everything. With our people working across different locations simultaneously, we ensured no key moments were missed.
Editing came with its own complexities. Since delegate interviews were conducted in Mandarin, we first translated them into English subtitles. Fine-tuning the final edit required carefully matching cuts with the original Mandarin speech patterns, listening to intonations and adjusting timing for authenticity.
To ensure accuracy, we worked closely with a translator throughout the editing process, refining subtitles and dialogue to keep the messaging clear and true to the original interviews.
From pre-production to the final edit, we balanced the need for structure with the ability to adapt, in order to create content that truly tells the story of the trip.
The results
The final content suite is now a powerful tool for BEDA, highlighting Brisbane’s world-class experiences and actively helping to secure future incentive trips.
Ultimately, we delivered:
- A high-energy, visually rich case study video capturing the Nu Skin China incentive trip experience in three minutes. Featuring dynamic footage of group activities, and powerful testimonials from Nu Skin delegates capturing their excitement and appreciation, the video successfully highlights the city’s unmatched hospitality. We also delivered a series of short-form edits optimised for different platforms.
- A collection of more than 70 still photos, capturing the most memorable moments from the trip in line with BEDA’s brand guidelines.
- A comprehensive article, published on BEDA’s website, which tells the story of the trip, featuring insights from Nu Skin China executives, detailing key locations visited and reinforcing Brisbane’s appeal as an incentive travel destination.
Brisbane brought the magic, and we brought the cameras – and the creative instincts to capture the energy of every moment. We couldn’t have asked for a better project to showcase our city to the world.
