Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here’s a reminder of what she said.
“Are we working on something that’s big enough? Let’s stop playing around with the small, fun, great app ideas … But are they working on something that’s going to fundamentally change an industry or fundamentally change or transform an organisation.”
Funnily enough, just to the north of Australia – a fairly short flight away – are 650 million people who see Australia as the home to aspirational, premium and covetable products and services. And they are hungry for them.
This week on the Telltale Podcast, Nathan Harvey, who is the founder of business consultancy Game Plan Asia and the former CFO of Flight Centre India and Singapore, gets real about the huge opportunities South-East Asia has on offer for Australian businesses.
He discusses how businesses should hit the ground running in the ASEAN nations, the cultural nuances that affect the little things businesses need to be aware of and, of course, the importance building an audience for your business in the most effective and simple way. Hint: It just might be while they are here visiting Australia. Which they are, in droves.
This is the season 1 finale of Telltale. Let’s play.
Music by bensound.com