Student One

The business

Student One is Brisbane’s premium student accommodation provider, located in the heart of Brisbane City. It opened in Brisbane in July 2016 with its first residence on Adelaide Street offering 727 beds for students. Its second residence on Wharf Street is set to be the world’s tallest student accommodation building at 40 stories, offering an additional 753 beds for students.

The challenge

The challenge was to build awareness of Student One in Brisbane and Queensland, and create and engage a student community on social media, through the use of Student One’s existing channels and its residents.

How we helped

Student One's most powerful voice is that of thousands of happy residents, sharing their stories.

The Content Division developed a social media and digital marketing strategy for Student One to engage its residents online and encourage them to share their stories of living at Student One.

We also developed a suite of leisure blog content that highlights student life in the city and drives website traffic. The content objective was to encourage students to get more out of inner-city living and inform students of the benefits of living in the CBD.

Student One Social Media Strategy

The Student One social media strategy leverages UGC, website leisure content, and video content, to create an engaged online community.

First three months
Social media performance


MOM Increased Engagement


MOM Increased Impressions


Link Clicks

What our clients say

“As a new company with a new business and a new brand I was seeking help to establish and drive our presence across all major social media channels and decided to engage The Content Division as a long term partner. Both, Britt and Kurt have been incredible since, not just in their professionalism and ‘nothing is too hard approach’, but in their clear understanding of our business and industry as well as our target market and the way we needed to communicate and engage via social media. The quality of their work has been amazing – both in content and delivery. Britt and Kurt have been extremely helpful and made me feel relaxed and capable. I consider them as part of our extended team here at Student One and am excited about what we can achieve together over the coming weeks and months!”

Thomas Jacob – Sales and Marketing Manager, Student One