CASE STUDY

Why Seasons Aged Care is encouraging important conversations about ageing in Australia

Client

Seasons Aged Care

Project

Grey Matters

Services

Content Marketing Strategy, Website/Content Platform Build, Social Media and Community Management, Content Creation (video and copywriting)

The issues that affect senior Australians and their children are rarely tackled in the public sphere from an insider’s perspective. Grey Matters is out to change that.

Grey Matters, a content platform by Seasons Aged Care is giving a voice to senior Australians and people who have helped seniors journey through and navigate the challenges and triumphs of growing old.

It is a platform that gives older Australians the opportunity to share their stories and opinions about what it means to grow old with dignity, or with humour, or with gravity. With the beauty of independence, or the tragedy of being stripped of the right to choose.

They are honest stories – sometimes raw, sometimes humorous, at times equally tragic or inspiring. But the vital thing that ties them all together is that these are conversations we need to be having.

Having already seen the power of content marketing with its own brand, Seasons Aged Care had a vision to create a content platform that would work to create relationships with its target audience while reflecting its values of integrity and being caring towards its clients.

Through consulting sessions and strategy development, The Content Division developed the concept of Grey Matters, and executed with the build of the digital assets and ongoing content creation and distribution through social media and email marketing.

Find out more below and visit Grey Matters here.

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