CASE STUDY

How Cohort Go is cutting through with its content globally

Client

Cohort Go

Project

Cohort Go

Services

Content Marketing Strategy, Content Creation (videos, articles and reports), Social Media and Community Management

When you look at some of the most successful B2B technology brands across the world, one thing in their marketing sets them apart from their competitors. Their voice. For international student payment platform Cohort Go, how they say things to their diverse audiences matters.

Cohort Go is an international payments platform for students, education agents and education providers. As part of its platform, the Brisbane-based company aims to empower life-changing experiences by connecting the international education community.

As a fast-growing SaaS company, Cohort Go sought a partner to assist with high-quality content creation for its communications with various audiences.

The Content Division was engaged to create a content marketing strategy that addressed the company’s objectives and defined content pillars and an execution plan.

“I engaged The Content Division to help with our strategy development and marketing execution to broaden the scope of our team, and also to bring some fresh skills and ideas.” – Kirsty Jackson, CMO at Cohort Go.

The Content Division worked with Cohort Go to form brand voices for their diverse audiences that would cut through the often boring and corporate leaning voices B2B brands use every day. From this, we helped Cohort Go by creating a library of promotional and utility videos for the brand’s payments platform, written content for its blog and email marketing, and social content for its various social channels.

We’ve also helped write and design in-depth reports from surveys conducted by Cohort Go and developed an influencer marketing strategy to engage international students and build awareness for the Cohort Go payment platform.

See some of our work here:

“When I think of our working relationship with The Content Division, what’s stood out for me is our feeling of partnership. They’re a true extension of our marketing team, available to offer advice and support on any topic from acquisition to retention campaigns.

They truly are an extension of our marketing team. They drive our content delivery and keep us on task, and our tone of voice is so much more brave with them.” –Kirsty Jackson, CMO at Cohort Go.

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