Beef company Stanbroke's new website needed to tell their brands' stories
UI and UX design, Website Design and Development, Content Creation (video production, copywriting, blog writing), Maintenance
Australian beef producer Stanbroke wanted a company website that put its brands and its unique story front and centre.
Stanbroke is one of Australia’s most revered beef companies. Their brands – each with its own unique history and story – are the fuel that feeds their reputation for incredible quality, consistent beef globally.
The company wanted a website that showed their beef brands in a more authentic light and told the story of a family-owned business that stringently controlled the production of their beef from the farm to the plate.
Our research phase focused on how we could use storytelling and content to help website users find exactly what they were looking for – from brand information through to case studies and sales contacts. The beef industry from a sales perspective is a different beast, and the website had to inspire not just knowledge and inquiries, but sales relationships.
The website’s user interface design had to reflect the understated elegance of Stanbroke’s brand while also taking visitors on a journey through the company’s extensive history, cattle stations, production facilities and retail presence.
Through strategically placed written and video content, website users can take a full journey through the company’s story, or bite away at shorter feature videos that answer all the questions potential customers have about any and every aspect of the company’s processes and products.
Testimonial videos from some of Australia’s top chefs about why they use Stanbroke beef help to qualify and convert customers, and drive them to contact the sales team armed with the knowledge that the people who know good beef love and trust Stanbroke’s produce.
The end product is a website that has seen online inquiries grow, brand awareness and knowledge increase, and a user experience that reflects the high standards of the Stanbroke brand.
Visit stanbroke.com here.