Podcasts are booming, and it’s a medium that shows no signs of slowing down. But among your favourites – be they tips and tricks from the business world, murder-mysteries playing out in your ears or even the best ways to cook a fruit cake – are just as many terribly produced, irrelevant and sales-driven products that simply don’t resonate, cut through or even get a single listen.

In this e-book, we’ve put together a step-by-step guide to building your business podcast, including expert commentary from some incredible podcast hosts who have done it for themselves and for businesses, proving just how lucrative the medium can be.

Free download: What it takes to build a business podcast (and how the experts do it)