They’re rabble rousers who put men’s mental health at the centre of their exceptionally planned campaigns, so how has brand voice and digital marketing channels helped Spur Projects change the lives of so many?

In this episode of the Telltale Podcast, Will Stubbs discusses how after five years of running men’s mental health campaigns through the charity he co-founded, Spur Projects, he and his team are taking it to the next level through the launch of Spur Labs, an agency that designs campaigns for individuals and enterprises that want to create real social impact.

Will discusses how Spur Project’s edgy approach to communication and voice, which includes campaigns such as Soften the Fck Up, #Oldmate and the How Is The World Feeling?, has grabbed attention worldwide and put issues such as suicide in men, loneliness and other mental health issues firmly into a mainstream narrative.

He talks about the power of digital connectedness and social media in building community around an idea in a non-disruptive way, and how harnessing these channels delivers the most effective content they can create – social change.

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