CASE STUDY

Invest Brisbane

The business

Invest Brisbane is an award-winning and world-class inward investment agency, responsible for securing investment that will maximise long-term economic growth for Brisbane. It is a part of Brisbane Marketing – Brisbane City’s Economic Development Board.

The challenge

The challenge was to differentiate Invest Brisbane’s marketing from competing cities and markets, and to showcase the leading innovation and research happening in Brisbane.

How we helped

By leveraging an existing database, The Content Division developed a 100 per cent audience-focused publication that highlights the innovation and research happening in different industry sectors in Brisbane.

Designed to make Brisbane Marketing’s Investment Attraction team a leading and authoritative source of information for key decision makers, The Brisbane Report taps into the city’s best business minds for content creation and thought leadership, and amplifies it across email, social media, web and network channels.

The Brisbane Report

With a different investment topic covered each month by a guest editor, The Brisbane Report delivers high quality content to audiences and bolsters the relationship between Brisbane Marketing staff and the city’s investment decision makers.