We’ve helped brands across a range of industries with digital content strategy, team workshops, website development, content creation and social media management.
Social media strategy, content creation, social media management
We developed a social media and digital marketing strategy for Student One to engage its residents online and encourage them to share their stories of living at Student One.
We also developed a suite of leisure blog content that highlights student life in the city and drives website traffic. The content objective was to encourage students to get more out of inner-city living and inform students of the benefits of living in the CBD. Read more >
Content creation and social media management
We created a series of storytelling videos for the launch of the Bravember campaign. The storytelling videos featured people planning and executing their Bravember challenges in an effort to raise awareness of the campaign and encourage the public to participate by making their own pledges.
Watch the Bravember videos here.
SEASONS AGED CARE
Marketing strategy, strategy execution and content creation
The Content Division developed a comprehensive marketing strategy including a vision for the Seasons Aged Care online presence, an earned media strategy, and recommendations for the human resources that would be required to execute the strategy in-house.
We also helped to build the marketing team, guided the initial content calendar, and provided ongoing consulting services during execution of the strategy. Read more >
EXECUTIVE CONSULTING GROUP
Website build, content strategy and content creation
We helped Executive Consulting Group to understand its target audience, the needs of its customers and the customer journey when searching and signing up for these kinds of services.
This understanding informed the position of the brand, the voice, the website IA and content strategy. Read more >
Email content product and social media management
We developed a 100 per cent audience-focused publication that highlights the innovation and research happening in different industry sectors in Brisbane.
Designed to make Brisbane Marketing’s Investment Attraction team a leading and authoritative source of information for key decision makers, The Brisbane Report taps into the city’s best business minds for content creation and thought leadership, and amplifies it across email, social media, web and network channels. Read more >
BUCKHAM AND DUFFY
Website design, content strategy and content creation
Buckham and Duffy’s website redesign involved mapping out a clear path for each of its intended users and developing the content required at every step of their decision making process.
For SMEs this was a library of utility-based content about automation, and for CTOs it was a thought-leadership content product: CTOdaily. Read more >
Custom workshops, content strategy and website design
We helped Beepo by executing a in-depth audit of its website and digital marketing activities, with recommendations to improve its website’s search engine optimisation (SEO) and user experience (UX).
The Content Division also delivered a number of one-on-one consulting sessions around digital strategy, social media strategy, content strategy and website strategy, and website interface design to drive and convert leads. Read more >