Set and forget is no longer an option for brands using social media. Organic reach for brands on Facebook is often less than 1% – despite the size of their page audiences. Other social channels are implementing similar reach limits, they are after all they are profit-driven companies with staff and bills to pay for like any other.
What this means is that brands using Facebook, Instagram, Twitter, LinkedIn, SnapChat etc, to promote their brand need to consider space on these channels like space on any other bought media channel. The benefits for brands are in the niche targeting abilities of these channels, the low cost-per-reach if the messaging is relevant, and the network effect if the content is engaging.
The Content Division can manage your social media advertising budgets alongside social media and community management – as neither can be successful without the other.